Wiingy
Grew US organic leads from near zero to 40/month in 6 months via a BOFU content strategy and structured data implementation targeting high-intent US audiences.
Impact Metrics
~2 → 40/mo
US Organic Leads
6 months
Timeline
BOFU + Structured Data
Approach
The Challenge
Wiingy is an online tutoring platform targeting the US consumer market. Despite organic traffic, US-specific lead conversion was negligible (~2/mo). The goal was to grow high-quality, conversion-ready leads from the US market specifically.
The Approach
- 01
Analysed the gap between traffic and US lead conversion — identified missing BOFU content as the primary lever.
- 02
Built a BOFU content strategy focused on high-intent, decision-stage queries from US audiences.
- 03
Implemented structured data (FAQ, Course schema) to improve SERP visibility and click-through rates.
- 04
Targeted US-specific search intent and aligned content with local academic calendars and tutoring demand cycles.
The Results
- ✓
Grew US organic leads from ~2 to 40/month in 6 months.
- ✓
BOFU content became the primary organic lead driver for the US market.
- ✓
Structured data implementation improved rich result coverage across key landing pages.
Tools Used
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