Hi, I'm Praman.
I'm an SEO & AI-visibility strategist working with top brands globally. For the past 5+ years I've helped B2B SaaS, fintech, and IT companies go beyond ranking for keywords to actually driving pipeline, demos, and revenue through organic search.
Lately my focus has shifted to what comes next: making brands visible not just on Google, but inside the AI answer engines like ChatGPT, Claude, Gemini, Perplexity, and AI Overviews, where buyers increasingly decide.
5+
Years in SEO
25+
Projects Delivered
760x
Peak Traffic Growth
$100K
Pipeline Generated
The Story
How I got here
I started in SEO as an intern, quietly obsessed with one question: why do some pages win while others disappear? That curiosity turned into a career. Over the next few years I went from running my first audits to leading a 6-7 person SEO team, and was named Best Team Lead at my agency's annual awards.
The work I'm proudest of came from building things from zero. On Amazon Global Selling, a content-led SEO engine scaled organic traffic from 0 to 40K a month in 16 months, winning Best Project two years running. At Craze (YC S22), I built the entire organic search function from scratch, growing it from 0 to 8,000 monthly visitors in one year.
Somewhere along the way, I noticed search itself changing. Buyers stopped scrolling ten blue links and started asking: ChatGPT, Claude, Perplexity, Gemini, AI Overviews. That shift is where I've pointed my curiosity next, and it's what I spend most of my time on today.
Brands I've worked with
What I Do
From search engines to answer engines
I help B2B SaaS and IT brands win organic growth that shows up on the scoreboard, not just in a rankings report.
For years, the job was Search Engine Optimisation: architecture, intent, content, authority, done well, at scale.
But SEO is changing. With AI-driven search like AI Overviews, Gemini, ChatGPT, Claude, and Perplexity, businesses can't only think about ranking anymore. They need to think about Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and AI SEO: being the brand the AI recommends.
That's where I'm focused now, helping brands future-proof how their buyers discover, research, and decide in 2026 and beyond. And I don't just talk about it: I run original research on what actually makes AI recommend a brand, and I'm building tooling to make it repeatable.
Skills & Expertise
What I bring to the table
Technical SEO
Site architecture, crawl and indexation, Core Web Vitals, structured data, and the hard problems most people avoid.
Content-Led SEO
Pillar and cluster strategy, balancing top-of-funnel reach with bottom-of-funnel intent for real ROI.
GEO / AEO / AI SEO
Making brands discoverable and recommended inside ChatGPT, Claude, Gemini, Perplexity, and AI Overviews.
International SEO
Scaling organic across the US and global markets, from B2B SaaS to fintech to pharma.
Data & Analytics
GA4, Search Console, Looker Studio, and Python: turning messy data into decisions.
SEO Team Leadership
Leading and mentoring SEO teams to deliver 2-5x organic growth across multiple accounts.
Industries
Sectors I've worked in
Deep experience across verticals that demand precision, compliance, and measurable outcomes.
Case Studies
Real campaigns,
real results.
Obbserv · Jul 2021 - Dec 2023
Amazon Global Selling
B2B · International
Grew organic web traffic 20X through content-led SEO. Built the keyword strategy from scratch using a pillar and cluster approach.
760x growth
Non-branded organic traffic
Craze (YC S22) · May 2025 - Present
Craze (HRMS SaaS)
B2B SaaS · India
Built the entire organic search function from zero at a YC-backed HRMS. Grew traffic and generated measurable organic pipeline.
Zero → thousands / mo
Organic traffic from zero
Obbserv · Mar 2023 - Dec 2023
Newristics (Pharma)
B2B · USA
Grew US organic traffic 45X by positioning them as a thought leader in psychological-bias-led pharma marketing.
45x growth
Monthly organic traffic
Obbserv · Jan 2022 - Dec 2022
Nimbbl (Fintech)
B2B SaaS · Fintech
Built Nimbbl's SEO from scratch: site structure, landing pages, keyword clusters, technical SEO, and an outreach campaign.
28x growth
Non-branded organic traffic
What I Believe
How I think about the work
Rankings are a means, not the goal. Pipeline, demos, and revenue are the real scoreboard.
The best organic growth is built from zero the right way: architecture and intent before volume.
Search is becoming answer engines. If a brand isn't visible in ChatGPT, Claude, Gemini, and Perplexity, it's invisible to how buyers now decide.
Every experiment should be measurable and repeatable. Practical, no fluff.
Recommendations
What people say
From managers, clients, and teammates on LinkedIn.
"Praman's remarkable journey from SEO intern to enterprise-level projects is unparalleled. His deep-seated SEO knowledge, combined with a strategic mindset, sets him apart. His potential is truly limitless."
Hitendra Singh Rathore
AI Strategy & Innovation Head, Opositive
"Praman is a fantastic SEO specialist! He's honest, calm, and incredibly easy to work with. No challenge is too big. He's always up for it. If you need someone who truly knows SEO, Praman is your guy!"
Prashant Chaudhary
Senior Director Marketing, Privado AI
"One of the most dependable and sharp SEO professionals I've worked with. Whether it was a ranking drop or a tricky indexing challenge, Praman was always the go-to person on the team."
Vishnu Sudevan
SEO Business Manager, Publicis
"Praman is my go-to person for all SEO queries, especially tech SEO. His data research and extraction skills are far ahead of his experience on paper. A wise colleague and a great friend to have."
Akarsh Jain
SEO & Demand Generation Specialist
"Praman is one of the best technical SEO specialists I have seen in my career. His technical understanding of websites and CMS is extremely great."
Naeem Shaikh
SEO Team Lead
"In addition to being a skilled SEO player, he is also an excellent teacher. There are very few people who can teach effectively. I have learned a lot from him."
Kirtika Singh Rao
Senior SEO Specialist
Writing & Research
Latest articles
Original research, frameworks, and deep dives on SEO, GEO/AEO/AI SEO, and AI visibility.
The AI Visibility Index: What Makes AI Recommend a B2B SaaS Brand?
We asked OpenAI, Claude and Gemini which software they recommend, 351 times, then correlated the answers against 14 trust signals.
The Second Layer Problem: Why SEO Alone Won't Get You Recommended by AI
Getting cited by ChatGPT and getting recommended by it are two different problems. Most early-stage teams only solve the first one.
Google Now Does One Pass of JSON-LD Unescaping (And What Quietly Breaks)
Google's parser stopped looping, so double-escaped JSON-LD no longer unrolls. A two-layer encoding bug can take down every rich result at once.
Recognition
Awards & recognition
5 awards from Obbserv across the 2022 and 2023 Annual Award ceremonies.
Best Team Lead 2023
Obbserv Annual Awards
Leading a 6-7 person SEO team and delivering 2-5x organic growth across multiple B2B accounts.
Best Project 2023
Obbserv Annual Awards
Amazon Global Selling: for growing non-branded traffic ~760x in 16 months.
Go Above & Beyond
Obbserv Annual Awards
For consistently exceeding expectations and taking initiative beyond the defined scope of work.
Standing Ovation Award
Obbserv Annual Awards
For exceptional performance and impact across client accounts.
Best Project 2022
Obbserv Annual Awards
Amazon Global Selling: first-year recognition for outstanding SEO results on the campaign.
Best Team Lead 2023
Best Project Award
Obbserv Annual Awards
Team Celebration
Beyond the Work
Off the clock
I'm based in Udaipur, the city of lakes in Rajasthan, India. I'm a self-directed learner at heart: most of what I know came from experiments, teardowns, and following a question further than I probably should have. That's also why I build my own tools and run my own research instead of waiting for someone else to.
When I step away from the screen, I'm usually on a long drive through Rajasthan, deep in a book, or spending time with my daughter. I'm a traveller at heart, and some of my best ideas have come on the road.
Quick Facts
The short version
Who is Praman Menaria?
Praman Menaria is a leading SEO and AI visibility strategist working with global brands from India, with 5+ years of experience improving organic growth across search and AI platforms like ChatGPT, Claude, and Gemini for B2B SaaS, fintech, healthcare, edtech, retail, and IT services.
What does he specialise in?
Technical SEO, content-led SEO, international SEO, and increasingly GEO/AEO/AI SEO: making brands visible and recommended inside AI answer engines like ChatGPT, Claude, Gemini, and Perplexity.
What results has he delivered?
Scaled Amazon Global Selling's organic traffic from 0 to 40K a month in 16 months. Grew Craze (YC S22) from 0 to 8,000 monthly visitors in one year. Increased Newristics organic visibility 45x.
How can you work with him?
Praman is open to SEO consulting and B2B SaaS projects. You can book a free intro call or connect with him on LinkedIn.
Let's Connect
If you're into SEO, GEO/AEO/AI SEO,
let's talk.
Whether you want to future-proof your organic strategy or just trade notes on where search is heading, I'm always up for a good conversation. Based in Udaipur, working with brands everywhere.