Nimbbl (Fintech)
Built Nimbbl's SEO from scratch — site structure, landing pages, keyword clusters, technical SEO, and an outreach campaign. Grew non-branded traffic from 50 to 1,400/mo in 11 months.
Impact Metrics
50 → 1,400/mo
Non-Branded Traffic
11 months
Timeline
Zero
Built From
The Challenge
Nimbbl is a B2B fintech SaaS operating in the checkout/payment space. The site had minimal SEO foundations — no clear URL structure, thin content, and very low keyword visibility. The challenge was to build a scalable SEO presence while focusing on high-converting, commercial-intent keywords.
The Approach
- 01
Started from scratch: created a clear site URL structure and landing page architecture targeting conversion-focused keywords.
- 02
Performed detailed keyword research, identifying high-intent SaaS and fintech terms with realistic ranking opportunity.
- 03
Implemented technical SEO improvements: indexation fixes, internal linking, structured data, and page speed optimisation.
- 04
Created and optimised landing pages for key product use cases.
- 05
Ran guest post and link outreach campaigns to build domain authority.
The Results
- ✓
Grew non-branded organic traffic from 50 to 1,400/month in 11 months.
- ✓
Achieved 4.5X total organic traffic growth.
- ✓
Established clear topical authority in the B2B payments/checkout space.
Tools Used
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