Amazon Global Selling
Grew organic web traffic 20X through content-led SEO. Built the keyword strategy from scratch using a pillar & cluster approach. Led technical SEO, internal linking, rich results optimisation, and an outreach/PR campaign.
Impact Metrics
50 → 38,000/mo
Non-Branded Traffic
16 months
Timeline
Best Project 2022 & 2023
Awards
The Challenge
Amazon Global Selling India had minimal organic visibility in a competitive, high-intent B2B market. Non-branded organic traffic was near zero (~50/mo) despite strong brand recognition. The goal was to build a scalable content-led SEO engine that could capture mid-funnel and bottom-funnel export/selling intent from Indian businesses.
The Approach
- 01
Conducted deep keyword research and built topic clusters around export, global selling, and marketplace verticals.
- 02
Implemented a pillar & cluster content architecture with clear internal linking to distribute page equity uniformly.
- 03
Led technical SEO changes: site architecture improvements, crawl optimisation, Core Web Vitals fixes, and structured data for rich results (FAQs, featured snippets).
- 04
Ran consistent content velocity — publishing and optimising articles, guides, and landing pages at scale.
- 05
Executed outreach and PR campaigns for off-page authority building, earning backlinks from high-DR publications.
The Results
- ✓
Grew non-branded organic traffic from ~50 to 38,000/month in 16 months.
- ✓
Achieved 20X overall organic traffic lift.
- ✓
Won Best Project Award at Obbserv Annual Awards in both 2022 and 2023.
- ✓
Established Amazon Global Selling as a topical authority in the B2B export/ecommerce space.
Tools Used
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