Case Studies
All Projects
Every number is a real result. Here's a full breakdown of the campaigns I've led.
5+
Years of Experience
20X
Peak Traffic Growth
$100K
Pipeline Generated
45X
Fastest Traffic Growth
Obbserv · Jul 2021 – Dec 2023
Amazon Global Selling
B2B · International
Grew organic web traffic 20X through content-led SEO. Built the keyword strategy from scratch using a pillar & cluster approach. Led technical SEO, internal linking, rich results optimisation, and an outreach/PR campaign.
50 → 38,000/mo
Non-Branded Traffic
16 months
Timeline
Best Project 2022 & 2023
Awards
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Craze (YC S22) · May 2025 – Present
Craze (HRMS SaaS)
B2B SaaS · India
Built the entire organic search function from zero at a YC-backed HRMS SaaS. Grew monthly traffic from 0 to 8,000+ and keyword visibility to ~3,000 ranking keywords. Ran AI visibility experiments to surface the brand in LLMs.
0 → 8,000/mo
Organic Traffic
500+
Keywords in Top 3
INR 2.5L/mo
Organic Pipeline
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Obbserv · Jan 2022 – Dec 2022
Nimbbl (Fintech)
B2B SaaS · Fintech
Built Nimbbl's SEO from scratch — site structure, landing pages, keyword clusters, technical SEO, and an outreach campaign. Grew non-branded traffic from 50 to 1,400/mo in 11 months.
50 → 1,400/mo
Non-Branded Traffic
11 months
Timeline
Zero
Built From
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Obbserv · Mar 2023 – Dec 2023
Newristics (Pharma)
B2B · USA
Grew Newristics' US organic traffic 45X by positioning them as a thought leader in psychological-bias-led pharma marketing. Combined technical SEO with a niche content strategy.
100 → 4,500
Monthly Organic Traffic
USA · Pharmaceutical
Market
Thought Leadership
Strategy
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Obbserv · 2022 – 2023
Wiingy
B2C · International USA
Grew US organic leads from near zero to 40/month in 6 months via a BOFU content strategy and structured data implementation targeting high-intent US audiences.
~2 → 40/mo
US Organic Leads
6 months
Timeline
BOFU + Structured Data
Approach
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