Case Studies
All Projects
Every number is a real result. Here's a full breakdown of the campaigns I've led.
5+
Years of Experience
20X
Peak Traffic Growth
$100K
Pipeline Generated
45X
Fastest Traffic Growth
Obbserv · Jul 2021 – Dec 2023
Amazon Global Selling
B2B · International
Grew organic web traffic 20X through content-led SEO. Built the keyword strategy from scratch using a pillar & cluster approach. Led technical SEO, internal linking, rich results optimisation, and an outreach/PR campaign.
760× growth
Non-Branded Traffic
16 months
Timeline
Best Project 2022 & 2023
Awards
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Craze (YC S22) · May 2025 – Present
Craze (SaaS)
B2B SaaS · India
Built organic search from absolute zero (DR 0, no non-branded traffic) at a YC-backed SaaS, then rebuilt it a second time after the company pivoted from HRMS to an AI automation platform. Scaled to 56K annual clicks, 11M impressions, 2,196 ranking keywords and DR 36, with citations across Google AI Overviews and Bing Copilot.
0 → 56K
Organic Clicks / yr
2,196
Ranking Keywords
0 → 36
Domain Rating
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Obbserv · Jan 2022 – Dec 2022
Nimbbl (Fintech)
B2B SaaS · Fintech
Built Nimbbl's SEO from scratch — site structure, landing pages, keyword clusters, technical SEO, and an outreach campaign. Grew non-branded traffic ~28× in 11 months.
28× growth
Non-Branded Traffic
11 months
Timeline
Zero
Built From
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Obbserv · Mar 2023 – Dec 2023
Newristics (Pharma)
B2B · USA
Grew Newristics' US organic traffic 45X by positioning them as a thought leader in psychological-bias-led pharma marketing. Combined technical SEO with a niche content strategy.
45× growth
Monthly Organic Traffic
USA · Pharmaceutical
Market
Thought Leadership
Strategy
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Obbserv · 2022 – 2023
Wiingy
B2C · International USA
Grew US organic leads +1,900% in 6 months via a BOFU content strategy and structured data implementation targeting high-intent US audiences.
+1,900%
US Organic Leads
6 months
Timeline
BOFU + Structured Data
Approach
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