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Frameworks & field notes

What I'm learning at the edge of SEO and AI visibility, written for founders and marketers who have to make a limited budget count.

Technical SEO · Structured Data · August 22, 2026 · 9 min read

Google Now Does One Pass of JSON-LD Unescaping (And What Quietly Breaks)

Google's parser stopped looping, so double-escaped JSON-LD no longer unrolls. Correctly-authored schema is fine, but a two-layer encoding bug can take down every rich result on a template at once.

Technical SEOStructured DataJSON-LDRich Results

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AI Visibility · Framework · July 12, 2026 · 8 min read

The Second Layer Problem: Why SEO Alone Won't Get You Recommended by AI

Getting cited by ChatGPT and getting recommended by it are two different problems. Most early-stage teams only solve the first one, then wonder why the mentions never come.

AI VisibilityGEO / AEOBrandB2B SaaS

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